This is Hugo! The perfect family backpack with mega storage space and innovative design.
We're not lying when we tell you that Hugo is everything you've ever wanted. Because: Everything you've ever wished for in a family backpack is in Hugo! Like the double bottom, aka secret compartment – isn't that cool?! Hugo is definitely our flagship 🔥 and it's simply perfect.
In this blog post, we'll show you everything you need to know about this backpack.
But first, here are some more HARD FACTS about Hugo :
- Huge storage space. Seriously!
- Large opening
- Double bottom and all other all-time favorites
- Water-repellent and robust
- Hugo is available in five colors
- Made from recycled polyester (light grey and sand)
- And Cordura (black, mustard yellow, blue)
- Unisex and universally usable family backpack
- 100% fair craftsmanship

If I order Hugo, what exactly is included?
Every order includes the stroller suspension, the chest strap & the new wet bag.
How is the price determined and why is Hugo so expensive?
It's simple: because everything is done properly here. That's why we have the best zippers, the thickest yarn, European craftsmanship in master workshops, etc. All of that costs a lot of money. The truth is, however, that mass production in low-wage countries has unfortunately often caused us to lose sight of the true cost of our consumption.
I'm packing my Hugo...

Hugo is your perfect companion for...
...the training (including sports shoes, towel, change of clothes, toiletry bag, water bottle, headphones, mobile phone and wallet)
...the secondary school (including textbooks, folders, notebook, calendar, tablet, pencil case, water bottle, snacks, mobile phone and wallet)
...the family outing with 3 children including 1 baby in diapers (picnic blanket, large towel, change of clothes for 3 children, changing mat, snacks, lunchbox, 3x smoothie, apple, toys, car keys, mobile phone and wallet)
...the day trip with a baby in diapers (including diaper bag, change of clothes, changing mat, water bottle, maternity record, lunchbox, mobile phone and wallet)
...work (including laptop (approx. 16 inch), A4 folder, lunchbox, tech bag, ballpoint pen, water bottle, headphones, snacks, calendar, mobile phone and wallet)
Hugo in action!
We packed Hugo for various purposes, including a trip to the beach, as a hospital bag for the birth, and as hand luggage. We have a blog post for each stage of life with lots of practical tips and packing lists for you.
So that you can have a clear mind for the important things in life!
Are you following us on Instagram ? If not, you should quickly, because here we show you everything about Hugo & Co. and a sustainable lifestyle every day. Story highlight ''Hugo'' keeps you up to date.
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