This is Hugo! The perfect diaper backpack with massive storage space and innovative design

This is Hugo! Der perfekte Wickelrucksack mit mega Stauraum und innovativem Design

We're not lying when we tell you that Hugo is everything you've always wanted. Because everything you've ever wanted in a diaper backpack can be found in Hugo! For example, there's the false bottom aka secret compartment, isn't that cool?! Hugo is definitely our flagship 🔥 and it's simply perfect.

In this blog post, we'll show you everything you need to know about this backpack.

But first, here are a few more HARD FACTS about Hugo :

  • Huge storage space. Really (!)
  • Large opening
  • Double Bottom and all other all-time favorites
  • Water-repellent and robust
  • Hugo is available in five colors
  • Made from recycled polyester (light grey and sand)
  • And Cordura (black, mustard yellow, blue)
  • Unisex and universally usable diaper backpack
  • 100% fair craftsmanship

If I order Hugo, what's included?

Every order includes the stroller attachment, chest strap and new wet bag.

How is the price determined and why is Hugo so expensive?

It's simple: Because everything is done properly here. That's why we have the best zippers, the thickest thread, European craftsmanship by master craftsmen, etc. All of this costs a lot of money. The truth, however, is that, unfortunately, due to mass production in low-wage countries, we've often lost our sense of the true cost of our consumption.

I'm packing my Hugo...

Hugo is your perfect companion for...

...the training (including sports shoes, towel, change of clothes, toiletry bag, water bottle, headphones, mobile phone and wallet)

...secondary school (including textbooks, folders, notebook, calendar, tablet, pencil case, water bottle, snacks, mobile phone, and wallet)

...a family outing with 3 children, including 1 baby (picnic blanket, large towel, change of clothes for 3 children, changing mat, snacks, lunchbox, 3 smoothies, apple, toys, car keys, cell phone, and wallet)

...a day trip with a baby (including diaper bag, change of clothes, changing mat, drinking bottle, maternity pass, lunchbox, mobile phone and wallet)

...work (including laptop (approx. 16 inches), A4 folder, lunch box, tech bag, pen, water bottle, headphones, snacks, calendar, mobile phone and wallet)

Hugo in action!

We packed Hugo for a beach trip, as a hospital bag for the birth, and as hand luggage, among other things. We have a blog article for every stage of life with lots of practical tips and packing lists.

So you can keep your mind free for the important things in life!

Do you follow us on Instagram ? If not, you should do so quickly, because here we show you everything about Hugo & Co and a sustainable lifestyle every day. Story highlight ''Hugo'' keeps you always up to date.

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